HI, I’M KASSALA HOLDSCLAW
(Which is pronounced Kah-Sah-Lah)
ABOUT
LAVAZZA
ORGANIC COLD PRE LAUNCH
Influencer strategy and managementTo build brand awareness for Lavazza’s Ready-to-Drink Organic Cold Brew, developed and executed a TikTok-first influencer campaign anchored by the hashtag #sipintoorganic. Activating 30 creators across five content genres over eight weeks, with an initial launch phase designed to accelerate early momentum.
Within the first 16 days, just 10 creators generated significant traction, contributing to strong early performance that surpassed campaign benchmarks.
Notable Results:
- 4.5M+ video views
- 50K+ engagements
- 3.4M reach
- 20.4M hashtag views,
exceeding
campaign goals