Project 3 — Kassala Holdsclaw

HI, I’M KASSALA HOLDSCLAW

(Which is pronounced Kah-Sah-Lah)

Selects

CARAWAY MOTHER’S DAY CASE STUDY
Content & Production Strategy

For Caraway’s Mother’s Day campaign, I developed and led a creative strategy that showcased products in authentic kitchen settings through photography and GIFs. I managed production timelines for smooth execution and curated user-generated content to enhance relatability and deepen audience connection. This approach aimed to boost brand awareness, engage consumers personally, and drive sales during the special occasion.

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