HI, I’M KASSALA  HOLDSCLAW

(Which is pronounced Kah-Sah-Lah) ABOUT

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JULIET  WINE
Head of Content and SocialI built the brand’s voice and content strategy from the ground up, shaping a cohesive digital presence across social, email, and web. Through organic storytelling and community-led engagement, I grew the brand’s audience and established consistent momentum across platforms. I led integrated campaigns and managed creator partnerships to support brand awareness, traffic, and conversion, while overseeing content planning, copywriting, creative direction, and performance analysis.Notable Results:
  • Achieved +2,500% Instagram audience growth organically
  • Drove +20% increase in brand awareness through integrated social and email
  • Increased site traffic by +15% via performance-led content strategy
  • Led creator and influencer campaigns, resulting in +26% conversion lift
  • Expanded audience reach by +30% through community and partnerships
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