Head of Content & Social
The approach prioritized narrative momentum over one-off moments — turning releases, events, and taproom activity into an ongoing story rather than isolated announcements.
Notable Campaign — 11th Anniversary: Led cross-functional collaboration with internal teams and partner breweries to launch 1–2 new beers daily over three weeks, alongside exclusive online shipping cases.
- 130.9% overall reach growth year-over-year
- 1M+ Instagram views (+107%) and 23.4K+ interactions (+107%)
- 653K+ Facebook views (+1257%) and 2.3K+ interactions (+757%)
This quality-driven, multichannel campaign boosted engagement, e-commerce sales, and brand loyalty.